Notes from Notchcode

providing graphic design, branding, photography and marketing expertise to denver and the world

Quote of the Week:

All solitary dreamers know that they hear differently when they close their eyes.

-Gaston Bachelard

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Notes from Notchcode

12.16.2009

New microsite design for the Environmental Defense Fund is live

I worked with the fine folks at Fenton Communications last month to create a web page UX for the Environmental Defense Fund's Catch Shares advocacy program. The site went live late last week, and it's full of good info on how to take action to support this important effort.

The site design was done via a Photoshop master file, which took into account elements of the end-user's CMS that would be strictly CSS and php-based, as well as strictly graphical elements such as icons and the larger call to action image used in the main section of the landing page. I worked with Fenton to ensure we complied with EDF's new brand identity guidelines, and to make sure the graphics, language, and presentation stayed on-message and appealed to the target audience.

To see how things can change, subtly, between the final design phase and the coding and implementation, here's a side-by-side comparison of the final interface design and the executed, coded page. The fact that the CSS and PHP elements so closely match the design file is due to attention to the details of sizing, color, etc. on the design end, and the great follow-through on the coding end at the EDF.

Here's the design:

And the final site rendering. Note the change in language in the call to action image:

Labels: interface, nonprofits, UX, web design

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8.27.2009

Fill this up, already!

I actually really enjoy creating collateral material like point of sale, table tents, and actual merchandise for clients. So when I get to design the art for, say, a pint glass, it's a fun assignment. Here's one I did for a client recently:

Beer-colored background is optional, of course. Once I have the actual glass in-hand, I'll post a photo with real beer behind it. There's a nice second-side design for this one, too. To see that, though, you have to register for the event and get a glass of your own.
Labels: beer, graphic design, nonprofits

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8.25.2009

One of my other jobs...

...is helping to run a scholarship fund dedicated to helping out environmentally-minded undergrad students. Started up in honor of my late father, the David L. Bucknam Memorial Scholarship Fund is finally on Twitter, Facebook, etc. and you should become a follower/fan/supporter as soon as humanly possible. You know, if you care about the earth, or anything. Which I KNOW you do--which is why I digress from my usual design ramblings here to mention it.

We're holding our fifth annual fund-raiser on September 13th, up at Alderfer-Three Sisters Park near Evergreen, by the way. It's a lot of fun. You can hike or bike around and not even know you're supporting the education of dedicated environmental scientists while you're wolfing down an amazing burger, or brownie, or Breckenridge Brewery Avalanche Ale (thanks, Tebo!). All you have to know is if you come, you'll have a great time.

Go here for more info.

Labels: cycling, fundraising, nonprofits, social networking, twitter

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5.03.2009

Just a reminder as to how the internet can help people

...if you think the Internet is just there to satisfy your personal desires and needs, keep in mind that it also connects to what is the most human in all of us.

The example I'll give today is people who are fighting or are affected by cancer. Check this out:

On twitter, I (along with a bijillion others) follow Lance Armstrong. No stranger to cancer, he is sorta one of the big peeps out there committed to finding a cure for it. I saw this post this evening:

...which led me to Jonathan White's twitterstream:

As someone who has lost a father to cancer, and who has a brother riding in the Livestrong challenge to help people with and families affected by cancer, a wife who works for a great cancer research fundraising organization, and a father to three young daughters, I am incredibly impressed by this kid. I don't know a lot about him, but the fact that he is putting his life, cancer and all, out there for millions to read about and experience, is incredible. It deserves our attention, and our awareness. In the context of the current recession and financial crisis, it's amazing just how (relatively) insignificant the funding is to CURE CANCER is. $335 billion to cure it. The first steps have been taken, and organizations like Stand Up 2 Cancer and Livestrong have raised awareness through social media like Facebook and Twitter. Listening to Jonathan White isn't too much trouble. It's an obligation. And a call to action.

CHeck out the photo in Jonathan's profile one more time. That's him. He has over 13,000 people on Twitter pulling for him. Even if you don't give a dollar to fight cancer, follow him on Twitter and tell him he's fighting the good fight. Technology only has a purpose if it helps us to be more human.
Labels: advocacy, cancer, nonprofits

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3.11.2009

Register before March 14th to save on registration for the NTEN conference

Interrupting my busy week for some important news:

Save a hundred bucks if you register on or before the 13th for the 2009 Nonprofit Technology Conference. If you are involved in/with non-profits, and have ANY interest in using technology (like, say, the internet) to reach out to nonprofit stakeholders, it's worth it to go.

Plus, it's in San Francisco this year. Not bad!
Labels: nonprofits

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3.10.2009

Three marketing in a recession posts from the recent past

This caught my eye, courtesy of Sandra Sims, and it made me want to package up three of my most recent posts on marketing in a recession for those of you who doubt it's a great time to pay close attention to how you market yourself, and what you can do to get ahead of the curve right now:

Keeping your clients in a recession with the amuse-bouche

Remembering the basics, like excellent customer service

and finally, Six marketing ideas for use in a recession

Also, as promised, more from my image-bank, as well, while I grind down my stack of work for the week:

Labels: advice, marketing, nonprofits, ROI

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2.05.2009

A Cause Close to my Heart

I first supported Project Angel Heart years ago, helping Ellen create some pieces for their fundraising events. And for 15 years, the Colorado chapter of the AIGA has been putting their heart and soul into supporting this worthwhile effort. I've bid on art at the auctions in years' past, and it's all great stuff! Come on by Feb. 11th and check it out. Deets are below:

AIGA Colorado Presents: The 15th Annual Heart Art Auction

When: Wednesday, February 11, 2009
Time: 5:30-9pm
Location: Colorado History Museum
1300 Broadway Denver, CO 80202
Admission: $20 (for both members and non members)

FOR THE LOVE OF IT

Please join us for an evening of exciting bidding on magnificent handcrafted artwork, live jazz by one of Denver's top jazz ensembles, delectable food, and drinks (open bar this year folks!). AIGA Colorado is proud to have hosted this truly unique event for the past 15 consecutive years to raise money for Project Angel Heart. So please, mark your calendars and come out to support this really great cause -- if for nothing more than for the love of it.

SPECIAL HONOR

Not only does this year mark the 15th year for Heart Art, this year also marks the 20th anniversary of the Colorado chapter of AIGA. To mark this special occasion we will be honoring the 23 founding members of the Colorado chapter and recognize their contribution to the Colorado design community. Many of our founding members will be present and examples of their design work will be on exhibit during the Heart Art event. Please join us for this special celebration as our chapter celebrates its 20th year.

WHO BENEFITS?

Project Angel Heart

Project Angel Hearts mission is to promote the health, dignity and self-sufficiency of people living with HIV/AIDS, cancer and other life-threatening illness by providing nutritious, home delivered meals with care and compassion.

AIGA Colorado

AIGA's mission is to advance designing as a professional craft, strategic tool and vital cultural force. AIGA Colorado is one of the most active and largest chapters in the nation. Our members are dedicated to raising the bar of graphic design through collaboration, communication and contributing support with fellow designers.

Special thanks to our event sponsors: Unisource, Spectrographics Printing, FOILS + DIES Vintage Pressworks, Urban Dwellers, Eye Candy Graphics and Tom Ema, of Ema Design for designing our event collateral. A very special thank you goes to Marian Halliday and Carrie Martin for putting their hearts and souls into planning this very special event.

SUBMIT NOW

We are still accepting donations of handcrafted artwork for the Heart Art auction. While the deadline to drop off your work is this Friday, it'll help us greatly if you alert us that you'll be submitting something. Enter our intent to submit form to let us know you'll be donating artwork. You'll also want to download our artist form ( http://www.aigacolorado.org/events_images/artworkartist.pdf ) that you'll attach to the artwork you'll be submitting so we know whose work we're putting on the auction block! Art work is should be submitted at one of our drop off locations by Friday, February 6th.

Please RSVP here.

For questions about the event or donating artwork, please contact AIGA CO President, Mindy Nies.
Labels: aiga, art, ebd, ellen, food, fundraising, nonprofits

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2.03.2009

Followup post on the Zoo from Malenke | Barnhart's Dan Barnhart

Dan posted this comment over at the Denver Egotist, and asked me to cross-post here. It brought up the level of civility and constructive criticism and thoughtfulness on the thread by about a bijillion percent. Thanks, Dan, for the comment. Here it is:

Quite a few levels of bummer here. I wanted to put in a few cents if I may in all humility, and call out for some help for Denver Zoo and all non-profits in this town.

level 1: its a bummer Alan Bucknam had a bad experience trying to reg for Summer Safari. It just is. We've all wanted to put our fists through our computer screens right? Alan, I will see if I can talk to the folks at Denver Zoo and help you get your kids in if I can. No promises, OK?

level 2: its a bummer Denver Zoo is a non-profit and simply does not have enough money to afford a really good purchasing tool because they spend the funds they actually do have on animal conservation in Denver and around the world, keeping endangered species on our planet. I personally appreciate that more. They had such a high number of requests yesterday that their entire POS system (which is the online purchasing function as well) was crippled. They told me they were getting about 5 credit card requests a second. Leaps and bounds more than their meager system can handle.

level 3: its a bummer that Malenke|Barnhart didn’t get to completely rebuild Denver Zoo's purchase tool but there was only so much we could do pro bono and not many agencies do full-scale POS systems. As mentioned before, the site was named one of the top 5 in the world in the non-profit category by the Webby’s in ’07. Denver Zoo was very gracious and extremely thankful for what MB did and continues to do for them. The aforementioned is not meant to be a plug just something to factor in.

level 4: its a bummer we all are flaming one another these days. I mean, it happens every day of the week, publicly online, offline, over coffee, over lunch, over our 4th cocktail. Denver should feel proud that we have such a high level of talent in the interactive field here. Look around, there are some world class digital agencies in this town. We gotta respect that more.

Level 5: Isn't it a bummer we agencies can't do more for non-profits in our town?
A call to all agencies: How can we help our non-profits do more? I know we probably all feel like we do a lot already but CLEARLY, its not enough. Any ideas??? and by that I mean positive ones :)

Hey Alan, can you put this post on your blog page? The more people seeing this the better.

Thanks man!

Dan

So, designers and nonprofiteers: what would YOU suggest to help organizations like the Zoo do great marketing, even after their pro bono benefactors have to turn over the keys to you and head off for other things? Post a comment here and we'll cross-post at the Egotist as well.

Dan, as for item #1: Thanks, but I eventually did get my order processed and have my confirmation number right here in front of me. Very thoughtful of you, and there you go again building goodwill with the Zoo brand (and yours, too. Good double-play! Plus, it was just a nice thing to do. )
Labels: advice, agencies, branding, denver egotist, nonprofits

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1.22.2009

Notchcode Creative and the Native American Community Development Corporation announce the launch of the new NACDC.ORG website

The Native American Community Development Corporation launched their new website today, allowing stakeholder communities, funders, and the general public to easily access information about this important organization and their work. Notchcode helped them make it happen.

About the NACDC, and what they needed in a website

The NACDC works with Native communities to address underlying factors that inhibit economic development and the productive use of available financial capital. NACDC focuses its efforts in key areas to include financial education, housing, the re-acquisition of indian lands, agricultural lending, small business development and finance, and school-based mini-banks for students.

The NACDC's new website needed to be functional for its audience, and inform prospective funders and current stakeholders about the programs and initiatives that advance the mission of the organization. The website offers an inexpensive outreach option for a group that is dedicated to smart allocation of resources, and focuses primarily on its programs. Current Tribal partners, as well as prospective partners, can use the site to find out more about the initiatives the corporation has that would benefit them. Prospective funders and granting organizations can get supplemental information on the NACDC, facilitating funding decisions and further discussion of their goals.

Notchcode worked with NACDC staff to identify the best information architecture to meet the outreach and marketing needs of the organization, as well as presenting the organization as best in class for Tribal community financial outreach and education.

About the web site's new design and interface

The new web site was designed by Notchcode Creative, working closely with the NACDC, to showcase the vitality that their organization brings to Native American communities nationwide. An analysis of audience needs, demographics, and usage patterns resulted in an improved information architecture and W3C-compliant user interface. An existing financial education minisite is also integrated into the site.

The website also incorporates a new brand identity, developed by Nakota Designs, a Native American branding and design firm. They collaborated with Notchcode to deliver source files which Notchcode staff adapted for use on the site. Notchcode also utilized the brand's typographic and color themes to integrate the site into the organization's other anticipated marketing efforts.

Online donations integrated and trackable

Notchcode also integrated an online donation component throughout NACDC.org, utilizing Groundspring and Network For Good's Donate Now! suite of online tools. Donors can make singular or recurring donations from any page on the NACDC site. Each page has a unique tracking code for donations, enabling the NACDC staff to analyze what page content generates the highest value donations.
Labels: b2b, b2c, clients, interface, nonprofits, W3C, web design

posted at 5:04 PM Leave your comments here: 1 comments

1.13.2009

Non-Profit Design Feature: Education

I'm in the process of redesigning the website for our childrens' preschool, Steele Cooperative Preschool. The current site is static, and takes someone with knowledge of HTML to maintain it. This makes even small changes (like tuition amounts, which change yearly) hard for the layperson to perform. I'll be using Joomla to create an easy-to-use, simple-to-maintain website for the Co-Op, which will allow parents and teachers to spend more time where it counts: in the classroom!

You can check out these resources if you want to know more about the cooperative preschool model.

As long as I'm talking about education nonprofit design work: I also wanted to show off the work I did in the 2004 general election cycle for the National Education Association. They needed an information packet and resource guide for their campaign to raise awareness of education issues in the general election, and asked us to design the components. We created an original visual concept, to match the information and delivery concepts the NEA staff had created. The result won a Pollie award, as a component of their online campaign (which was handled by CTSG/Kintera).
Labels: graphic design, nonprofits, web design

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1.06.2009

Why working on spec and logo design contests and "tournaments" are bad...for designers AND clients

Saw this little ad on Facebook today:

"Excellent Results for only $250", the ad states. Hmmm. Let's explore the reasons why the client who engages in a logo design competition or tournament will not get excellent results. According to the AIGA, there are several reasons why such contests are bad business for companies looking for a brand. In its letter to a foundation that was soliciting design submissions for a logo competition, the Cleveland chapter of the AIGA asserted that:
AIGA strongly discourages the practice of requesting that design work be produced and submitted on a speculative basis in order to be considered for acceptance on a project.

AIGA cites many reasons for this position:
To assure the client receives the most appropriate and responsive work...

...Capable and professional designers do not work for free.

...Requesting work for free demonstrates a lack of understanding and respect.

The letter goes on:
There are few professions where all possible candidates are asked to do the work first, allowing the buyer to choose which one to pay. Just consider the response if you were to ask a dozen lawyers to write a brief for you, and you would then choose which one to use and which to pay. We realize that there are some creative professions with a different set of standards, such as advertising and architecture, where billings are substantial and continuous after you select a firm of record. In these cases, you are not receiving the final outcome (the advertising campaign or the building) for free up front as you would be in receiving a communication design solution.

There is an appropriate way to explore the work of various designers.
A more effective and ethical approach to requesting work is to ask designers to submit examples of their work from previous assignments as well as a statement of how they would approach your project. You can then judge the quality of the designer's previous work and way of crafting solutions. When you select a designer, they can begin to work on your project by designing strategic solutions to your criteria while under contract.

The authors of the article have a good point: where else would you expect a professional to do the work first, then decide whether or not they would be paid?

But this is just the ecomonic issue. The more important issue for the business asking for the logo is this: Asking people to submit logos that you select a "winner" from won't allow you to get the most effective result. Here's what you will most likely get:

a logo that uses a color or typeface the boss likes

a logo that looks a lot like the other logos in your industry

a logo that doesn't take into account the unique attributes of your organization

a logo that is, in short, "safe"

It's not just small companies or nonprofits that can get burned by taking what they think is the easier, better way out: the Goverment of Spain had the exact same problem. Their logo contest winner's entry was amazingly similar to the German government's logo. I wish I was making this up. Check it out:

The German government's identity:

And the Spanish government's "winner":

The AIGA's position of spec work can be found here. As they say:
AIGA believes that doing speculative work seriously compromises the quality of work that clients are entitled to and also violates a tacit, long-standing ethical standard in the communication design profession worldwide. AIGA strongly discourages the practice of requesting that design work be produced and submitted on a speculative basis in order to be considered for acceptance on a project.
Labels: advice, aiga, branding, design, logo, marketing, nonprofits, work for hire

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12.29.2008

Leveraging the netizens to edit for you

Change.gov is making government even easier to get involved in. Not only are they providing webcasts of the president-elect, and videos and statements from key personnell, but they are also soliciting questions from everyone, and asking site visitors to rate others' questions. The ones with the most votes get answered in the new year.

Go check it out, and rate some questions yourself.

The tool uses Google Moderator to parse the data. Also worth checking out.
Labels: google, information graphics, interface, nonprofits, politics

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12.10.2008

Six marketing ideas for a recession

Now that the recession is "official", why not use it as an excuse to tighten things up?

Not tighten your belt, necessarily, but tighten up the way you use your marketing? What serves you well in a recession will serve you well when times are good, too. So, to that end, I bring you:

Six marketing ideas for use in a recession (and when things bounce back):

The amuse-bouche.

Give your clients a little something extra, that you enjoy doing and also benefits them.

Nontraditional uses of traditional marketing pathways

Forget about the coupon in direct mail. What about a "secret word" that brings your customers a discount or access to special services...that only "select" people receive via your permission-based email blasts...or getting your clients involved in an online dialog that benefits all of them (on your site, of course)...none of these suggestions are groundbreaking, but think about how much they cost, compared to traditional direct mail, etc....

Redefine what "essential" is, in relation to marketing and brand expressions

What's more important: meeting someone face-to-face, or sending ten people a direct mail piece talking about your services? Getting new clients, or strengthening ties with existing ones? Or both? Having that nice rounded die-cut corner on your letterhead, or spending that extra $250 on overhead for an informational seminar for your clients?

Now is the time to think hard about what you really need, and why you are using the marketing strategy you currently employ.

Less is more, and now's your chance to prove it

Do you really need a fax machine? Need a fax number on your business card? When was the last time you actually sent a fax versus an e-mail? Use cost-trimming as an excuse to streamline your communication pathways, clearing out the chaff of old technology and ways of thinking and replacing them with methods and channels that are relevant to your audience.

An opportunity to enter new markets or new marketing channels

How about an iPhone app that pushes relevant info to your target market? Outdoor advertising to get someone's attention focused on your issue? Permission-based e-mail campaigns to build brand impressions? If you haven't thought about these options, now is a good time to do so. Why? Because approaching people from another angle allows you to catch them off guard, and hopefully even give them information or motivation that they really need in order to get your company in their life.

Redefine your brand

Why not? If things are really going down the tubes, take a hard look at your existing brand. Is it reflective of your organization, your product, and your culture? Does it address the relationship between your organization and the public at this moment? What about in five years? Time and money spent refining your brand right now, when things are down, will get paid back in spades down the road, as other organizations play catch-up.

What are some ideas you have? Let's hear about them in the comments!

photo by jtloweryphotography
Labels: advertising, advice, b2b, b2c, branding, clients, creativity, design, graphic design, marketing, nonprofits, process, productivity, small business, web design

posted at 11:27 AM Leave your comments here: 0 comments

12.08.2008

Great Graphic Design makes everything better

One thing I remind people about all the time: everything anyone has ever made has been designed by someone. Great graphic design makes products, companies, and ideas more accessible by more people. Bad graphic design just makes products, companies, and ideas more opaque.

What differentiates the good from the bad? Lots of things. Focus. Brand integration. Accessibility. Grokability.

Paying someone $150, or $400, to design a logo will almost always result in bad design. Does that mean the designer who made it is not a good designer? Not necessarily. What it does mean is they aren't taking the time to find out what the essence of that brand should be. The same thing goes for paying a similar amount to design a website. Or a brochure. Even if you think about that money in terms of an hourly rate, rather than the value the design has for you (which is really how you should look at it), what does $150 translate to, in hours? I'll tell you: very, very little.

Would you trust a lawyer to draft the articles of incorporation for your business for $50? Would you let a $400 doctor operate on your heart?
Labels: advertising, advice, aiga, b2b, b2c, branding, graphic design, illustration, information graphics, interface, licensing, logo, marketing, nonprofits, packaging, process, ROI, seo, typography, visual information, web design, work

posted at 9:48 PM Leave your comments here: 0 comments

12.03.2008

Still don't think that text messaging is changing our world?

From the Independent:

A doctor volunteering in war-torn Congo performed a life-saving amputation on a teenage boy using text message instructions from a colleague in London.

This is impressive because of the other circumstances involved (read the article for the specifics), AND because these two colleagues, separated by thousands of miles, even THOUGHT to communicate this way.
Labels: nonprofits, productivity

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9.17.2008

Taglines: A vital part of your brand

It doesn't matter if you run a $50 million company or a $200K nonprofit: taglines matter. And as this report from NTEN shows, a lot of nonprofits think their tagline sucks.

A lot of times the tagline is a dumping ground for mission statements (condensed into not nearly few enough words, or condensed into nonsense), or serve as an afterthought ("well, we poured all that money into the logo, after all.") I am here to tell you that a tagline should be developed in tandem with your visual identity, and should be considered just as important to your branding as your logo. In some cases, it's more important. Can a radio ad show people your logo? Can a text-based ad link show people your logo? Can your logo roll off people's tongues when talking about your organization?

Our brand strategy integrates taglines/slogans/words into each and every effort, because a) it makes sense, and b) you want to make sure they work well together. So the next time you think about rebranding, remember the words, and make them work as hard for you as the visual identity.
Labels: advice, branding, nonprofits

posted at 2:50 PM Leave your comments here: 0 comments

8.05.2008

(Lil) Green Patch on Facebook: what if it could do protein folding?

Like about two-thirds of my Facebook buddies, I send out "plants" to "gardens" of friends using (Lil) Green Patch, which uses sponsorship revenue from advertisers to make donations to the Nature Conservancy's Adopt an Acre program. For each plant you send, you save a little bit of rain orest. Cool, eh?

This got me to thinking, however: what if you wanted to develop an AIDS vaccine, or cure Parkinson's, or even cancer? Right now there are programs out there that use distributed computing to help researchers create complex models of how proteins interact --which in turn helps them to understand how a vaccine, for example, might fend off a virus or allow a gene to be expressed (don't ask me about the specifics, I'm just a graphic designer, after all).

In any case, in distributed computing, you allow your computer to process a portion of this protein modeling problem and then pass the results back up to the master computer at a research center where the work is being done. The processing cycles used by the program are only taken when you aren't using your computer (out to lunch, on a coffee break, in a meeting...it adds up). So there's no downside for your computer's performance when you need to use it.

So, knowing that distributed computing is out there, and knowing that people want to get together online at places like Facebook to help the planet, etc., why not develop an application that runs a little bit of programming on your computer whenever someone gives you a little virtual gift, as in (Lil) Green Patch? Admittedly, it would be more invasive than (Lil) Green Patch is, since you'd have to run something on your computer rather than just accept ad revenue from someone, but maybe you are actually paying an organization to use CPU cycles on a larger computer somewhere else using the same ad revenue donation model (Lil) Green Patch uses?
Labels: fundraising, nonprofits

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4.11.2008

White Gold: No, it's not cocaine

I just caught this campaign for the California Got Milk? campaign, created by San Francisco's Goodby, Silverstein & Partners. It's got a heavy dose of Spinal Tap, but the irony is turned up to, er, 11 (one of the main props in the campaign is a milk-filled guitar). They've hit the internets with a MySpace page, a heavy YouTube presence--even t-shirts for the band (!) and a lot of chatter from the various nonprofit marketing and mainstream blogs.

It's a lot of fun to see an idea as silly as this fleshed out as completely as this, and have it work as well as I think it does. The proof will be in the pudding, though--specifically, in pudding made with milk, located in California.

So where's the Denver creative crew at, for stuff like this? I mean, we have the creativity, but this is more than that; this actually looked like it was a hell of a lot of fun to do.
Labels: agencies, branding, creativity, humor, nonprofits

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4.08.2008

Measuring the Return on Investment for Fundraising Websites

A while ago I prepared a white paper titled "Measuring Return on Investment for Fundraising Website Development" for a client of mine in the non-profit sector. I think it's important enough to share with everyone, so I've posted it here [PDF].

It covers the basics on how to measure online fundraising goals, what to expect in terms of conversion rates, what sorts of metrics are important, and more. It serves as an introduction and overview, and I'd love to talk at length to anyone who reads it and is hungry for more information.
Labels: fundraising, nonprofits, ROI

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