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Quote
of the Week:
All solitary dreamers know that they hear differently when they close their eyes.-Gaston Bachelard
The best analogy I've read about spec work and graphic design...
...comes this past week from AIGA Executive Director Richard Grefe, who wrote a letter to the National Endowment for the Arts, admonishing them for requesting designers to create a logo on spec for a new program, "Art Works". Go read the whole article, as it's filled with bon mots like this:It would seem to me that the analogue in theater production would be for producers to invite dress rehearsals of a variety of productions before an investment or commitment was made on any one production.Labels: spec work
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