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Quote of the Week:

Bauhaus: why I love her.

I'm a bit sentimental, especially when it comes to things related to Colorado. And even though Herbert Bayer isn't a native son, he came here and made Aspen his home, and we consider him one of our own.

Is it any wonder, then, that I had a poster of his Articulated Wall replica in my bedroom as a teenager? And is it any wonder that we use a modified version of Bauhaus as our logotype?

I had been using Gill Sans, prior to our redesign a few years ago, as our identity face, but I've always liked Bauhaus, and the simplicity and nostalgic modernism inherent in it, so that's where we went. Until recently, though, I had kept Gill Sans around for report headings, and so on, because I like how readable it is; how cleanly it scans with your eye, and how even its proportions seem to me.

This week I went totally nuts and set all the headings and subheading for a Brand Brief in Bauhaus. I was going to set the body copy in it as well, but after looking at it for about ten seconds my eyeballs went crazy and I reverted to Bembo, always a safe choice for longer runs of copy.

The end result was nice:

Bauhaus is an early 1970s re-expression of Bayer's universal face, created in 1927. One reason I think some people have an aversion to the Bauhaus face has to do with its introduction in the early '70s, and its use all over the place in popular culture at the time. I happen to like it, despite this. I am enamored with Bayer's reductive minimalism, of which his typeface is a great example. Design often can get in the way of the message, and Bayer strove to make design serve it, instead.

Labels: typography

posted at 2:40 PM Leave your comments here: 2 comments

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Leave your comments here: 2 comments

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