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Notes from Notchcode


12.16.2008

Brand update, in the wild

I was picking up a gift for a family our preschool is sponsoring for Christmas, and spotted this excellent brand update for Habitrail:
habitrail branding update


The linked letterforms echo the essence of the product: interconnected plastic tubes that rodents can wander around. The gray color of the typography allows the product and secondary banding (the product name) to stand out. Really excellent work!

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