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Print Design Case Study: Water Quality Awareness booklet
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Water Quality Cover

 

Water quality is a big issue, no matter who you are. As the organization with ultimate responsibility for the quality of Colorado's water, the Colorado Department of Health and Environment's (CDPHE) Water Quality Control Division wanted to make sure everyone understood what water quality means to them, and what they do to ensure it remains high.

Notchcode was charged with creating a design that would convey vital information about water quality standards, water use, and how the state's water is distributed geographically, to a wide audience. The booklet was to be used by 5th-grade classes, city councils, legislators, and everyday citizens as an overview of these issues.

We used a part of the Colorado flag on the cover (shown at left), modifying the bottom blue field (that represents the state's rivers) to show waves, lapping gently at the red "C". This playful, simple graphic approach is carried throughout the interior of the booklet, with factoids about the state's water running, streamlike, along the bottom of each page (below).

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