providing graphic design, branding, photography and marketing expertise to denver and the world
Quote
of the Week:
Great Graphic Design makes everything better
One thing I remind people about all the time: everything anyone has ever made has been designed by someone. Great graphic design makes products, companies, and ideas more accessible by more people. Bad graphic design just makes products, companies, and ideas more opaque.
What differentiates the good from the bad? Lots of things. Focus. Brand integration. Accessibility. Grokability.
Paying someone $150, or $400, to design a logo will almost always result in bad design. Does that mean the designer who made it is not a good designer? Not necessarily. What it does mean is they aren't taking the time to find out what the essence of that brand should be. The same thing goes for paying a similar amount to design a website. Or a brochure. Even if you think about that money in terms of an hourly rate, rather than the value the design has for you (which is really how you should look at it), what does $150 translate to, in hours? I'll tell you: very, very little.
Would you trust a lawyer to draft the articles of incorporation for your business for $50? Would you let a $400 doctor operate on your heart?Labels: advertising, advice, aiga, b2b, b2c, branding, graphic design, illustration, information graphics, interface, licensing, logo, marketing, nonprofits, packaging, process, ROI, seo, typography, visual information, web design, work
posted at 9:48 PM Leave your comments here: 0 comments
8.27.2008
Packaging that both reminds me of the old generic packaging of the mid-'80s, and at the same time looks fresh.
BVD: "
Nice packaging deign from BVD
"
What makes it work for me is that the product is what creates the texture needed to offset the otherwise rather bland (on purpose) type.(Via The Serif - Your daily dose of design inspiration.)
Labels: graphic design, packaging
posted at 11:40 AM Leave your comments here: 0 comments
