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Quote of the Week:

All solitary dreamers know that they hear differently when they close their eyes.
-Gaston Bachelard

Notes from Notchcode

4.11.2008

White Gold: No, it's not cocaine


I just caught this campaign for the California Got Milk? campaign, created by San Francisco's Goodby, Silverstein & Partners. It's got a heavy dose of Spinal Tap, but the irony is turned up to, er, 11 (one of the main props in the campaign is a milk-filled guitar). They've hit the internets with a MySpace page, a heavy YouTube presence--even t-shirts for the band (!) and a lot of chatter from the various nonprofit marketing and mainstream blogs.

It's a lot of fun to see an idea as silly as this fleshed out as completely as this, and have it work as well as I think it does. The proof will be in the pudding, though--specifically, in pudding made with milk, located in California.

So where's the Denver creative crew at, for stuff like this? I mean, we have the creativity, but this is more than that; this actually looked like it was a hell of a lot of fun to do.

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posted at 10:11 PM Leave your comments here: 0 comments

4.08.2008

Measuring the Return on Investment for Fundraising Websites

A while ago I prepared a white paper titled "Measuring Return on Investment for Fundraising Website Development" for a client of mine in the non-profit sector. I think it's important enough to share with everyone, so I've posted it here [PDF].

It covers the basics on how to measure online fundraising goals, what to expect in terms of conversion rates, what sorts of metrics are important, and more. It serves as an introduction and overview, and I'd love to talk at length to anyone who reads it and is hungry for more information.

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posted at 1:56 PM Leave your comments here: 0 comments


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