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Notes from Notchcode


6.24.2009

Nearly one in 5 of you Denverites are on Facebook

...scary numbers, but I suppose not unreasonable.

There are 2,357,404 people in the Denver Metro Area, according to the all-knowing oracle at Wikipedia. And there are 468,902 people in the Denver, CO network on Facebook. Granted that some in the network aren't living in Denver, it's still a big number (19.8906 percent).

As a marketing person, however, I want to stress that this means there are at least four out of every five people in the Denver area that don't use Facebook. And don't see social media campaigns being played out there.

So stick to traditional media, in addition to social. It's still sorta important.

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