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Quote of the Week:

The official Recovery and Reinvestment Act project logo

The American Recovery and Reinvestment Act has a logo, which will appear on all projects funded by the Act:

It's nice, I suppose. One interesting thing I noticed is the upper left borders of the two stars that intersect with the blue background border (in the upper left quadrant of the logo) aren't there. These two stars look like they've opened up, blossomed, perhaps, into the white space of the circular inner border.

Another nit-picky thing: the "RECOVERY.ORG" typography is very small. If you're using it at the size you see on this screen, it's about 14 points in size (nice use of old standby Trade Gothic, BTW. Is there a subliminal message to be had there, in the use of a typeface whose name reflects commerce?). When this mark is used in smaller sizes, the type is going to become illegible. I could see this happening when the ARRA money is being used along with other funding for a large project, and promotional roadside signs, posters, and web banners have to fit a lot of logos into a small space (they become, in PR parlance, "bugs".)

The little reverse swiss cross that forms the center of the big gear in the lower right quadrant of the mark...it alludes to the health plan reform, perhaps, as being integral to the recovery?

[3/3/09 22:24] UPDATE: This emblem, along with one specific to transportation projects, was designed by MODE in Chicago. Um, if you don't know by now, they did the Obama "O". (I can't wait for a Denverite to be President: more branding work for us Queen City designers...).

Other comments? Post them below!

image via abc news

by the way: looks like the folks over at recovery.gov are using Numbers for their charting:

Labels: branding, bug, design, graphic design, illustration, information graphics, politics, typography, usability

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