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Quote of the Week:

A tour of $99 logo sites, by Doug Bartow

Ever wondered what you get from a bargain-basement, cheapo logo firm that offers "unlimited revisions" (even "unlimited concepts"!) for less that it costs for a good pair of spinning rims for your Bentley? Well, if you make enough to own a Bentley, you probably have the business sense not to ever find out. Instead, consider this wonderful post from Doug Bartow, who held his nose long enough to get logos from four of the "top" cheap logo companies. As a branding and design guy, he takes a critical look at what was offered up to his fictional company, a (nonexistent) rollerderby team in Troy, New York.

some of my favorite excerpts:

[traditional brand designers] operate under the somewhat antiquated notion that actually getting to know our clients might help us better understand their communications needs, and, as a result, do a better job defining and articulating their message in an engaging and compelling way. Crazy, I know.

...

After about 10 minutes, the "wizard" determined my rollerderby club's profile to be a "strong, confident and sophisticated business." Sophisticated? Perfect, if I were TAG Heuer or BMW.

...

Rather than focusing on clearly understanding the client's business and needs, the general solution put forth seems to be simply providing more and more sketches until something visually clicks—or the client's budget is depleted.

The whole story (and the accompanying logos that Bartow received) are worth a look. The main point is that a good logo comes from knowing the organization, it's hopes, aims, audience, and personality...not easy to do via a one- (or seven-) page form on a website (plus the $99, of course).

Labels: b2b, b2c, branding, customer service, graphic design, logo

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