providing graphic design, branding, photography and marketing expertise to denver and the world

Quote of the Week:

Want to keep your clients' business in a recession? I offer you the Amuse-bouche

An amuse-bouche is an unasked-for, bite-sized appetizer, typically served at finer establishments, which reflects the chef's mood for the day. They:

are served as an excitement of taste buds to both prepare the guest for the meal and to offer a glimpse into the chef's approach to cooking.

The term is French, literally translated to "mouth amuser" [for bouche = mouth; amuser = to amuse, to please].

Take this concept to heart, if you want to impress and retain your clients when everyone is cutting costs to the bone. Why not offer a little something from your heart that you not only enjoy doing, but also offers your "guests" some insight into your process, your personality, and your interest in them?

Some examples:

• Offer to help them out, for free, when they call you and ask for help with a catchphrase for an e-mail blast.
  


• Or, better yet, offer the advice before they ask for it. Send them a design for a holiday card in September, "just because".
  


• Drop in and chat about how their brand is performing.

The important thing is that your service is something you really enjoy doing (which makes it enjoyable for you) and is valuable to your client (which makes it enjoyable for them). In the process, you turn something that feels good for everyone involved into good business as well. Give it a try!

Labels: advice, clients

posted at 8:00 AM Leave your comments here: 0 comments

---

Leave your comments here: 0 comments

---