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Quote of the Week:

Gröna Nyckerhålet = GOOD

The Swedes have a lot of things going for them: amazingly beautiful people, enlightened public policies, and--I am just assuming here--an IKEA on every corner. But as my old friend Jen Buley recently pointed out, that's not even the best thing about Sweden. the best thing about it is the Green key.

.The Green Key is a symbol you find on all sorts of food and household goods, and it basically means that a particular product has been produced in a way that is environmentally-, socially-, ethically-, and consumer-friendly is low-fat and/or high in fiber. It's a "green key".

As a graphic symbol, it's very simple: a traditional 19th-century keyhole knocked out of a black circle. Fits very easily on almost any space. And its visual density is great enough to set it apart from the visually gray blocks of text and bar codes that it will inevitably be placed near. Very nice example of good design for a good cause.

Labels: design, icon, illustration, information graphics

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