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Quote of the Week:

Coors Aims Its Silver Bullet At Women

News from the Coors front:

Coors Aims Its Silver Bullet At Women: "Coors is in the process of launching a series of products aimed at women.It is a bold attempt, which many have tried before.The brewer has set up a separate business unit code named 'Eve' and will introduce a beer called "Blue Moon"...

I mentioned in my comment to this post up at 5 Blogs Before Lunch that, um, Coors already has a beer called Blue Moon. In fact, they have a lot of other beers branded within the Blue Moon sub-brand architecture. So, what will they do with this already well-selling niche-marketed belgian whitbier and its progeny? Can it?

(Via 5 Blogs Before Lunch.)

Labels: beer, branding

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