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Quote of the Week:

New Brand Logos Reflect Shift at G.M.

From the New York Times article by Eric Pfanner:

The new Vauxhall badge shows the brand's longtime mascot, a griffin, in a bigger, bolder way, zooming in on its upper body. The mythical beast, which joins the head and wings of an eagle to the body of a lion, appears more three-dimensional; previous versions of the griffin were flat.

The Opel logo, a stylized lightning bolt, also gets more depth in the redesign, though the general shape is unchanged.

With these updates, General Motors joins other automakers, including Volvo, Fiat, Chrysler and Mercedes-Benz, that have recently refreshed or redesigned their logos, seeking an edge in a difficult market.

Here are the new visual expressions:

Labels: advertising, branding

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