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Notes from Notchcode


5.07.2008

Digital versus Film: Like comparing the Avs to the Red Wings at playoff time (and we all know which is best, right?)

I have a client who has asked me for some on-location photography of their staff, in a remote location. I recommended large-format film, because they want to use the images on large exhibition display graphics. For the resolution required for such a display, you'd have to use a 22.8 megapixel camera to get the needed pixels per inch. There is one available, by the way, for about $27K, and if you want, feel free to buy one and send it to this address.

With large format film, you get a functional resolution that (still) beats digital (for now). Notice the caveats? And if you were only ever going to use the images online or in a smaller printed piece, like a brochure, well, digital is fine, in most cases. I think that black and white film has higher fidelity over color-sensor-based digital cameras, so there's that caveat in the other direction. But I am fine (from a commercial standpoint, anyhow) advocating for whatever option fits the project best.

Apparently this client is having to listen to other competing photographers gripe about the large format requirement. I can almost hear them saying "It's sooooo heavvvvyy! And you have to take all this tiiiiiime to set it uuuuuup!" Well, I've been shooting with a large format rig for nigh on 20 years, and I can setup and shoot a scene in about 2 minutes, which is hella fast, at least in the large format world. But there are other reasons to shoot large format film...aesthetic ones, ones which relate to previsualization, that I won't go into here, because this is a discussion about the pragmatics of large format vs. digital. And like I said: if anyone wants to buy me the digital Hasselblad, please please please, send it over. I'll convert immediately.

Except for my personal work of course, in which case you'll have to pry my Deardorff from my cold, dead hands.

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