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All solitary dreamers know that they hear differently when they close their eyes.-Gaston Bachelard
White Gold: No, it's not cocaine
I just caught this campaign for the California Got Milk? campaign, created by San Francisco's Goodby, Silverstein & Partners. It's got a heavy dose of Spinal Tap, but the irony is turned up to, er, 11 (one of the main props in the campaign is a milk-filled guitar). They've hit the internets with a MySpace page, a heavy YouTube presence--even t-shirts for the band (!) and a lot of chatter from the various nonprofit marketing and mainstream blogs.It's a lot of fun to see an idea as silly as this fleshed out as completely as this, and have it work as well as I think it does. The proof will be in the pudding, though--specifically, in pudding made with milk, located in California.So where's the Denver creative crew at, for stuff like this? I mean, we have the creativity, but this is more than that; this actually looked like it was a hell of a lot of fun to do.Labels: agencies, branding, creativity, humor, nonprofits
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