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All solitary dreamers know that they hear differently when they close their eyes.-Gaston Bachelard
Measuring the Return on Investment for Fundraising Websites
A while ago I prepared a white paper titled "Measuring Return on Investment for Fundraising Website Development" for a client of mine in the non-profit sector. I think it's important enough to share with everyone, so I've posted it here [PDF].
It covers the basics on how to measure online fundraising goals, what to expect in terms of conversion rates, what sorts of metrics are important, and more. It serves as an introduction and overview, and I'd love to talk at length to anyone who reads it and is hungry for more information.Labels: fundraising, nonprofits, ROI
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