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Quote
of the Week:
All solitary dreamers know that they hear differently when they close their eyes.-Gaston Bachelard
How the psychology of friendship can apply to building a good brand
Hello, class. Tonight's assignment:
- Read this post over at the Happiness Project about Eight psychological terms to help you strengthen your friendships.
AN excerpt:Triadic closure. In a phenomenon called "triadic closure," people tend to befriend the friends of their friends – and this is very satisfying. Friendships thrive on inter-connection, and it's both energizing and comforting to feel that you're building not just friendships, but a social network. I now make much more of an effort to help my friends become friends with each other, and to befriend friends' friends.- Think about how these principles apply to building a good brand relationship with your audience. You do want your brand to be a friend to your audience, don't you?
- Discuss.
Labels: branding, social networking
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