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Quote of the Week:

All solitary dreamers know that they hear differently when they close their eyes.
-Gaston Bachelard

Notes from Notchcode

4.25.2008

Happy Thought for the Weekend: Getting there is (at least) half the fun


I came across this photo of my dad and his older brother Bob from when they were kids, living in the dusty suburbs of 1950s Albuquerque (that's my dad in the back). It reminded me that the point of anything worth doing isn't the end of the process, but the process itself. I see plenty of photographs taken after the race is over, and the winners look happy. But I know from experience (racing and otherwise) that when you are in the act of Doing, and you are fully invested in it, you have the best, easiest opportunity to be happy.

This is very true in art, too. I could quote from a bunch of different sources that talk about the process being the real art, and the end "thing" being a mere artifact, or shadow, of the art itself, but I'll just digress briefly enough to ask you to read through Edward Weston's notebooks, and you'll get it soon enough.

This applies to the creative and business processes as well as the bigger picture. If I am creating a marketing strategy, or a branding strategy, or working on a web design project, and I really let myself go into the process—I do my best work. And if my client does the same thing, we have no choice but to not only create the best possible outcome for them, but have fun at the same time. I am fortunate to have clients who work this way, and hope all of you out there have success in enjoying the journey as much as I do.

Have a great weekend, everyone!

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