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Quote of the Week:

All solitary dreamers know that they hear differently when they close their eyes.
-Gaston Bachelard

Notes from Notchcode


4.09.2008

Good Times


I did this sort of thing everyday, once upon a time. Now, with my practice focused more on branding, design and interactive experience, it's a treat to get into the photo studio when I can.

This shoot was a day-long affair for a client of mine. They are a small skunk-works operation made up of obsessed lighting engineers. They have a new product coming to market, and asked us to create a product booklet, brand, and shoot the images for the piece as well. They are a fun crew to work with, because they are so passionate about their work, and are obsessive in their attention to detail. At the same time, they are very open to collaboration, new ideas, and new perspectives. This is a great combination: obsessive and open.

In any case, I spent a day with Kevin from the group, and two sets of freshly-minted fixtures, down at Camren in their large studio. We shot digitally, and reviewed our shots in realtime, making it easy for a film-boy like me to make decisions on tweaking lighting positions, intensities, and so on. Needless to say it's also a bonus to have a lighting engineer on hand to look over your shoulder as you figure out how your strobes are going to refract through the product's diffuser, say. All-told, we had about ten set-ups, and shot about 200 exposures that I kept. All this for about seven final images for the booklet and their website.

I had a great day; great enough that it makes me want to do more work like this. So: you need some photography? I might know a guy.

P.S. Once we get the booklet out, I'll post some of the shots from the shoot. -a

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