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Notes from Notchcode

2.11.2008

Easier voting through graphic design


A nod in this run up to the November elections towards the importance of good graphic design in everyday things. Like ballots, for example. We all remember the hanging chad debacle of the 2000 general election, right? As Alice Rawsthorn writes in her article appearing in the International Herald Tribune,

One glance at the [Palm Beach County] punch card explains why they did so: the layout is hopelessly confusing, as is the blizzard of text. Those ballots are such a (booby) prize example of lousy information design that it's a mystery how anyone managed to vote correctly.

Indeed.

Even before the 2000 election, the AIGA had begun an effort to make voting easier for voters and provide more accurate results at the same time. The crux of the problem lies in how to present a large amount of content in the small space of a ballot--be it paper or on-screen. AIGA Design for Democracy advisor, former AIGA board member and AIGA Chicago president Marcia Lausen wrote a book, Design for Democracy: Ballot and Election Design which outlines best practices for accurate, meaningful, and understandable graphic design of ballots.

The AIGA also created, with the Election Assistance Commission (EAC), Ballot and Polling Place Guidelines which can be immediately implemented for state and federal elections. By making ballots more easily understandable, good design best practices can help the will of the people be accurately and clearly heard.

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