providing graphic design, branding, photography and marketing expertise to denver and the world
Quote
of the Week:
All solitary dreamers know that they hear differently when they close their eyes.-Gaston Bachelard
A brand identity case study
I've posted another branding case study to my website here. It summarizes the eight-step process I use to go about creating a brand, from initial evaluation and information gathering, to implementation. It's not as detailed as I'd like, mainly because the main purpose of the page is to summarize the process. But I'd love to share the whole shebang with anyone who is interested. Let me know, and I'll send you a PDF with all of the steps outlined and diagrammed.
The main thing about creating a brand identity is this: It's not just a logo. It's your business's soul, it's yearnings for the future, and it's direct emptional connection to your current and proaspective customers. Anyone who says it's just a logo is looking for a quick buck, and not looking for the value it has for your company. Remember that when you see those cheezy spam e-mails for "$300 logo design, GUARANT33D!!!"
posted at 8:19 AM Leave your comments here: 0 comments
Leave your comments here: 0 comments
Archived Posts:
09.02
10.02
11.02
12.02
01.03
02.03
03.03
04.03
05.03
06.03
11.04
11.05
12.05
01.06
02.06
03.06
04.06
05.06
06.06
07.06
08.06
09.06
10.06
11.06
12.06
01.07
02.07
03.07
04.07
05.07
06.07
07.07
08.07
09.07
10.07
11.07
12.07
01.08
02.08
03.08
04.08
