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Quote
of the Week:
All solitary dreamers know that they hear differently when they close their eyes.-Gaston Bachelard
To Office? Or not To Office?
I know there are a lot of posts out on the intarweb about working from home, and the virtual office, but I haven't seen a lot from Denver-area designers/branding people on this topic. When is not having a storefront a bad thing?
I've posed this question to some of my clients. Not one of them cares that I am not paying rent, don't have another person answering the phone and watering the plants, or without off-street parking (well, you are welcome to park in the driveway, if you really want to). Of course, since these are my clients, they are self-selected to respond this way. Perhaps my lack of office space has scared prospective clients away: "no Pavillion chairs in the reception area? Forget this guy!" So I want to know what you, dear reader, think of this.
I have worked in a small office, and a large office, and they both have their charms (well, I preferred the smaller one). But they were still an Office with a capital O, and there was rent, overhead, commuting, eating out, and other stuff that I don't really miss too much (well, the eating out part was nice). And I noticed, that especially in the smaller office, we still often left our space to meet clients, even though we had a relatively nice conference room. Having an office did make it easy for a client to pop in and look at a proof, but this was at the Dawn of Time, before PDFs, and other e-lek-tronik thingies made such things easier. I also take the viewpoint that when I am seeing a client, it's usually a CEO or equivalent, and they would rather have me come to them, anyhow. They see my value in my creativity, resourcefulness, and experience--not in how nice my conference table is. And while I do envy the cool factor that a nice LoDo or Pearl St. address can bring, how important is it in bringing in business?
I imagine some of you may say "a lot: you have to have a marquee space in order to bring in marquee clients." well, I don't dispute that there are some clients who may hire on the basis of the real estate you occupy ("they've got a huge renovated warehouse in the Golden Triangle; imaginge the rent they're paying; they HAVE to be making money!"). However, I am not convinced that they are in the majority. Am I wrong? Because if I am, tell me, so I can get out there, rent a nice place, and start bringing in the really big fish!
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