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Quote
of the Week:
All solitary dreamers know that they hear differently when they close their eyes.-Gaston Bachelard
Blogging as an ad metric
Well, duh. It should be obvious, but blogs are often overlooked as a way of measuring the impact of your ad campaign.
Think about it: Bloggers are legion, but they (despite the loggorregic ramblings of some) usually write only about things that they really care about, or that impact them in an unusual way. Like I'm writing about this topic, for example.So, then you want to measure the penetration and effect of your marketing, try searching the blogosphere for your idea, product name, or marketing tagline. The people at KitKat did, in Japan, and are using it to measure the amazing success of a guerilla marketing campaign they introduced at hotels. Check out the blog post about the blog posts here.
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