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Quote of the Week:

All solitary dreamers know that they hear differently when they close their eyes.
-Gaston Bachelard

Notes from Notchcode

12.21.2005

No E-mail = More work done

I had an incredible day today. Got lots of work done on a really neat branding project. Met with my main word-idea co-conspirator over sushi (yes, cliched, I know, but oooh soo tasty...) last night, and we hashed out the "voice" for this particular brand. So today I tried to put some words into that brand's mouth.

My word friend has his idea-ordered Roget's Thesarus, and so I went and bought an interactive version of that, called (not surprisingly) Visual Thesaurus. They offer a web-based and a standalone version (I got the standalone, as it's a bit faster), and was able to get a little word-association thing going. For example, I could input "marvelous", and I get something like this on my screen:
 

 
So, for a guy like me who is a visual thinker, and not really so good with the written word, this is a godsend, straight from Odin himself. They include a lot of options, like including/excluding different classes of words (nouns, adjectives, etc.), and different ways of displaying the found info. Check it out.

The other great thing that allowed me to get work done is I GOT NO E-MAIL ALL DAY. It was astounding. I know, it may make me look like a bit of a digerati loser, but you know what? I was twice as productive today as I would have been if I'd been peppered with e-mail every 15 minutes (I set my e-mail check interval to 15 minutes so I don't obsess too much about it anyhow. I know people who set it to once every two hours, and others who only check it once a day).

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